Big Data: What’s All the Fuss?

Big data seems to be among the most popular jargon emerging from the tech industry as of late. Sure, you know what it means. But are you aware of how it can be applied across markets and platforms to improve contact center services ROI for both B2B and B2C companies? As a business leader, excessive … Continued

One-to-One Marketing: Fact or Fiction?

By Steve Brubaker, InfoCision Chief of Staff If you’ve heard about one-to-one marketing and are still a little skeptical, I understand. After all, it’s difficult to believe that it’s possible to deliver such personalized attention to each individual customer or prospect. Even if you’ve heard that your competition is engaged in one-to-one marketing, you may … Continued