In Marketing, as in Life, Don’t Put All of Your Eggs in One Basket

A successful investor on Wall Street is confident a hot stock is going to soar, so he throws everything into it. However, unaware that negative company news is about to hit, his entire investment is quickly wiped off the map. Just like that, he learns the hard way to diversify. The same goes for marketing; … Continued



A Halftime Recap for InfoCision in 2014

It’s difficult to believe we’ve already reached the halfway point of 2014. It seems like just last week that much of the country was buried under a continuous onslaught of snow, dreaming of warmer days ahead. Now that the more hospitable weather has finally arrived, I thought it would be a good time to recap … Continued


What to Look for in a Multichannel Marketing Partner

So you’ve decided your marketing efforts need a serious boost. To get it, you need to team with a partner that offers multichannel marketing solutions. Now comes the tricky part: which partner do you choose? While every company has its unique needs, there are a few things you must ensure your partner can provide before … Continued


Stretching Nonprofit Resources with a Multichannel Marketing Partner

For nonprofit organizations, rarely a day goes by without worrying about resource allocation. In its most recent annual survey, the Nonprofit Finance Fund found that 56 percent of nonprofits were unable to meet demand for services in 2013—the highest number on record. Additionally, these organizations identified long-term financial stability as the greatest challenge they currently … Continued


The Evolution of Marketing: Living in a Multichannel World

For businesses that have been around for a while, thinking back to the marketing landscape 10, 20 or 40 years ago recalls a simpler time. After all, it wasn’t all that long ago that only four television stations were broadcast, the Internet was used almost exclusively by the military and social media simply didn’t exist. … Continued


Telemarketing: It’s Time to Get Personal

Have you ever answered a phone call from an unfamiliar number, only to have the person on the other end mispronounce your name before pitching a product? Chances are your interest level dipped pretty quickly after that. But have you listened recently to what your own agents sound like on outbound calls? Perhaps it’s eerily … Continued


Cut Costs and Conserve Resources with a Multi-channel Marketing Partner

No matter how big your business or what industry you occupy, chances are you’re looking for a way to cut marketing and customer service-related costs. But it can be hard to lower expenses and conserve resources without compromising the quality of your day-to-day operations. It’s okay to admit that this might be a bit over … Continued