Opt-out confirmation text messages deemed legal by the FCC

Last week, the FCC issued a ruling stating that it is legal to send a one-time text message to confirm that someone has opted out of receiving future text messages from a specific organization.  This had been an issue of great interest within the direct marketing industry, as mobile marketing is becoming more and more … Continued


Rapid Response Routing – Customer Service for the NOW Generation

In the evolving world of direct interactive marketing, we are faced with great challenges and opportunities brought on by innovative digital communication technologies.  The combination of the internet and mobile devices has created a world where we have all become accustomed to having every bit of information we need right at the tip of our … Continued


Data and its impact on customer experiences

In business, there are few things as important as a customer’s experience. The customer service you provide has a huge impact on the overall perception people have when dealing with your organization. Often times, companies and organizations have collected plenty of data on their customers and donors, but are unsure what exactly to do with … Continued


TCPA Legal Action Thrown Out

Recently, I came across a blog post about a TCPA class action lawsuit that was thrown out for being frivolous to say the least. Without getting into too much detail, a man recently tried to sue Citibank, claiming that its direct marketing efforts were a violation of the federal Telephone Consumer Protection Act. The man … Continued


Satisfying the Customer Service Needs of the NOW Generation

People want things NOW!  I know I’m guilty of this myself. With close to 79% of Americans online according to Internet World Stats, the need to engage customers and potential customers immediately is more important than ever, especially with the incredible growth of mobile devices and tablets. The other day I was on various websites … Continued


Welcome to The Right Call

Welcome to The Right Call!  In conjunction with InfoCision’s brand new website at www.infocision.com, we are also rolling out a new blog that we hope will be a marketplace for ideas in the call center and direct marketing industries. At InfoCision, we have industry-leading experts on staff who are committed to providing their teams with … Continued