What is the value of your smile? It’s a question you’ve probably never considered, but it’s at the heart of the mission of the featured client in InfoCision’s latest Marketing Solutions magazine, Smile Train.
In the evolving world of direct interactive marketing, we are faced with great challenges and opportunities brought on by innovative digital communication technologies. The combination of the internet and mobile devices has created a world where we have all become accustomed to having every bit of information we need right at the tip of our … Continued
In business, there are few things as important as a customer’s experience. The customer service you provide has a huge impact on the overall perception people have when dealing with your organization. Often times, companies and organizations have collected plenty of data on their customers and donors, but are unsure what exactly to do with … Continued
Recently, I came across a blog post about a TCPA class action lawsuit that was thrown out for being frivolous to say the least. Without getting into too much detail, a man recently tried to sue Citibank, claiming that its direct marketing efforts were a violation of the federal Telephone Consumer Protection Act. The man … Continued
People want things NOW! I know I’m guilty of this myself. With close to 79% of Americans online according to Internet World Stats, the need to engage customers and potential customers immediately is more important than ever, especially with the incredible growth of mobile devices and tablets. The other day I was on various websites … Continued
Welcome to The Right Call! In conjunction with InfoCision’s brand new website at www.infocision.com, we are also rolling out a new blog that we hope will be a marketplace for ideas in the call center and direct marketing industries. At InfoCision, we have industry-leading experts on staff who are committed to providing their teams with … Continued