Everywhere you turn, you hear it. Big data is the future. Big data can do wonders for your business. Big data is transformative.

And all of these statements are true, which is why 87 percent of enterprises believe big data analytics will redefine the competitive landscape of their industries within the next three years, according to a recent survey from Accenture and General Electric.

But for some business leaders, trying to organize and make sense of the mountain of information they have at their fingertips has done nothing but cause them anxiety and cost them valuable time. Analytics may not be your organization’s specialty, so creating value from big data isn’t as easy as it’s sometimes portrayed to be.

That’s where a partner that offers multichannel marketing solutions—and business intelligence that helps you make the most of those solutions—can be a major help.InfoCision, for example, offers a number of analytics solutions that help you uncover the truly valuable nuggets of information hidden inside your company’s big data.

At its core, making big data valuable is a scientific exercise, and InfoCision treats it as such. For instance, we can create extremely accurate customer profiles based on attributes like age, gender, geographic location, lifestyle and values. Those profiles can be used to more effectively target consumers with the marketing tactics and channels most likely to be effective.

Those profiles can then be combined with predictive models that can anticipate consumer behavior, allowing organizations to tailor offerings based on customer needs and preferences. By using big data to gain greater insight into how customers think and feel, organizations can increase marketing ROI and drive actionable responses.

Whether we’re helping organizations provide best-in-class customer service through our Communicators or offering big data solutions, InfoCision understands that companies need help in areas outside their core competencies so they can focus on growing their business. If you’re interested in learning more about our business intelligence and data analytics solutions, click here for more information.

Steve Brubaker began his career at InfoCision in 1985. In his current role as Chief of Staff and as a member of the Executive Team he is responsible for HR, internal and external communications, and manages the company’s legal and compliance departments. Brubaker is a member of a number of professional organizations, including the American Teleservices Association (ATA). He also donates his time to serve on several University boards, including the Executive Advisory Board for The Taylor Institute for Direct Marketing at The University of Akron and The University of Akron Foundation Board. He has also been honored with a number of awards and recognitions for his contributions to the call center industry, including the ATA’s higher honor, the prestigious Fulcrum Award.